Community And Wellness Focus At Heart Of Mandalika's KORPRI Fun Night Run 2025

Lombok - Beyond its role as a tourist destination, The Mandalika is set to become a venue for community enrichment with the upcoming KORPRI Fun Night Run 2025. Conceived as a large-scale community wellness initiative, the event places principles of inclusion, health advocacy, and social cohesion at its core. ITDC envisions the fun run as a platform where civil servants, local residents, and visitors can come together in a shared positive activity, strengthening the social fabric around the resort development.

The format of a "fun run" is intentionally chosen to lower barriers to entry, encouraging participation from individuals of all athletic abilities. By offering various distance categories and promoting a non-competitive, celebratory atmosphere, the event aligns with broader public health goals of encouraging regular physical activity among Indonesians. This reflects a growing awareness within the tourism and corporate sectors of their role in supporting societal well-being.

The stunning environment of The Mandalika serves as a powerful motivator for participation. The opportunity to run along scenic coastal paths or near cultural sites at night is designed to inspire and rejuvenate, turning exercise into an aesthetic and memorable experience. This connection between physical activity and natural/cultural appreciation can foster a deeper, more personal relationship between participants and the destination.

For the local communities of Lombok, the event represents an opportunity for direct engagement and benefit-sharing. ITDC's planning includes roles for local volunteers, performances by cultural troupes, and platforms for local micro-enterprises, ensuring the event feels authentically rooted in its setting. This inclusive approach is vital for ensuring tourism development is perceived as a positive force that values and integrates local identity.

The event also functions as a corporate social responsibility (CSR) manifestation for ITDC and its partners. By investing in an activity that promotes public good, they build social license and strengthen their brand reputation as an entity committed to the holistic development of the region. This goodwill is an intangible but critical asset for long-term project sustainability and acceptance.

Organizers are keen to highlight the family-friendly nature of the event. With activities and a festive atmosphere likely to extend beyond the run itself, the goal is to create a weekend of enjoyment that appeals to all ages. This focus on families helps position The Mandalika as a destination for multi-generational travel and leisure, a key market segment with considerable spending power.

The anticipated success of the KORPRI Fun Night Run could establish a blueprint for future community-centric programming at The Mandalika. It demonstrates how infrastructure built for global tourism can be creatively adapted to serve the well-being of the national and local community, creating a virtuous cycle where a thriving destination also nurtures a thriving populace.

In essence, this event is a meaningful step towards humanizing a large-scale tourism development. By prioritizing community, health, and shared joy, the KORPRI Fun Night Run 2025 adds a vital layer of social purpose to The Mandalika's value proposition, proving that a world-class destination can also be a champion for community wellness and inclusive growth.

Tag: Community Event CSR Fun Run Health And Wellness Inclusive Tourism Lifestyle Public Engagement