New Cinema Blueprint: Prabowo Commissions Danantara For Business Plan

Jakarta - A fresh instruction from Defense Minister and incoming President Prabowo Subianto has set a new agenda for state-owned enterprise Danantara. The company has been directed to prepare a substantive business scheme focused on the cinema sector. This order positions Danantara as a potential key player in reshaping the commercial and cultural landscape of film exhibition in Indonesia.

The directive emerges from a recognition that the cinema industry requires innovative solutions to secure its future. Prabowo's approach utilizes the resources and strategic mandate of a state-owned enterprise to inject stability and new thinking into the market. It is a clear signal that the creative economy will receive focused attention, with cinemas considered critical infrastructure for cultural dissemination.

Danantara's foray into cinema business development represents a notable diversification. As an entity within the defense sector ecosystem, its pivot towards public-facing cultural commerce is significant. The expected scheme could range from revitalizing underused assets, building new multiplexes in strategic locations, to creating integrated platforms that combine film viewing with other entertainment and retail experiences.

The challenge is multifaceted. The scheme must address high operational costs, competition from home entertainment, and the need for consistent high-quality content to attract audiences. A state-backed model might have the advantage of longer investment horizons and a focus on broader socio-cultural outcomes alongside profit.

Policy experts view this as part of a larger trend of leveraging SOEs for national development goals beyond their core sectors. It tests the adaptability of state-owned entities and their ability to operate efficiently in competitive consumer markets. The performance of Danantara in this endeavor will be closely watched as a case study in state entrepreneurship.

For the film community, the news brings both hope and caution. Hope lies in the potential for increased investment and a more secure exhibition network. Caution stems from concerns about undue state influence on content or market competition. The design process will need to be transparent and involve dialogue with filmmakers and distributors to build trust.

The next steps involve Danantara's management conducting detailed planning and financial modeling. The blueprint will need to outline clear governance, partnership mechanisms, and measurable targets for both industry growth and cultural impact. Its integration with existing government programs for the creative economy will also be vital.

This commission from Prabowo to Danantara ultimately reflects a proactive, interventionist stance toward industry policy. By charging a defense SOE with this task, it introduces a unique actor into the creative economy, promising a novel approach to ensuring the resilience and growth of Indonesian cinema in the digital age.

Tag: Cinema Blueprint Danantara SOE Film Sector Boost Indonesia Creative Sector Prabowo Business Plan